Target Audience

The Two types of Audience

Social Group

Is about the Age, Gender, Nationality, Ethnicity and Socio demographic Group which is: 
A-Top Earner
B-Professional
C1-Managerial 
C2-Office Skilled
D-Manual Labour 
E- Unemployed 

Media Group

This is when the audience has a real media interest for example a preferred: Actor, Director, Film Genre or Book that has been adapted into a film. This allows them to feel as if they have a media identity.

Our Perfect Audience

Age: 25-30 year olds who have potentially just finished university and are starting a family and feel as if they need to be challenged mentally as a form of escape from the hard life of being a student and coping parenthood and work life. This links with the uses and gratification theory which suggests that people use the media for entertainment and escapism.

Socio Demographic: C1 B we have chosen this particular demographic due to the target audience being more likely to enter jobs that pay higher than someone who has not been to university.

White Male, European.

The target audience are going to enjoy the majority of media texts such as television and other movies that challenge him mentally to offer them a possible form of escape from their lives and life as a parent.